Strengthen Corporate Culture and Employer Branding

Employer Branding: Your brand on the job market Our tried-and-tested values development method lends itself perfectly to strengthening your employer branding and gaining a potential advantage in being seen as an attractive employer. Why is employer branding so...

Mindset Matters – how the book came about

Shaping leadership und corporate culture for the future Maike Schäbitz: Hi Martin, the book came out in summer 2019. I’ve read it through, given it some thought and tried out a few things for myself. I’d love to know what motivated you to write the book. Martin...

What does loyalty mean and how significant is it?

Employee loyalty – what does it mean?  Loyalty from the employees is presumably what every manager wants. And every employee wants a loyal employer. Which brings us to the crux of the matter: only people and organisations that are loyal to others can expect loyalty in...

How does digital cooperation work?

What impact do corporate leadership and culture have on the success of digital collaboration? What makes teamwork work? Let’s start with the conditions required for successful teamwork. Simon Sinek sums it up like this:  “A team is not a group of people who work...

Employee motivation – how does it work?

Employee motivation: what works (and what doesn’t)? One thing is certain: the key drivers of employee motivation and engagement are not what many employers think they are. Perks such as fresh fruit, office yoga, table football and other games are certainly a good...