Discover the power of mindset and values


I will be happy to show you how you can use the the six mindset model to benefit your own company. Keynote lectures, seminars and workshops are some of the ways you can enhance and strengthen your leadership capabilities and corporate culture.
Value development allows you to position yourself as a brand and employer with greater clarity. In the SHORT CUTS Academy we offer open seminars and workshops. We cover all these issues in their totality in our blog.

Looking forward to having a conversation with you here at ours in the Sarotti Höfen!

Martin Permantier
Kreuzbergstr. 30
10965 Berlin

Phone: +49 30 253912-10

LinkedIn Profile

For us, corporate identity encompasses
design, communication and culture. 

We help you craft excellence in all three areas.

Blog on Mindset & Value Development

Our blog went online after the publication of the book „smartTARGETING – communication of values for companies“ ) and offers inspiration and information about brands and corporate culture.
Guest authors and our team share their expertise. The blog contributes to the conversation on all New Work topics. There are interesting and informative articles on employer branding, corporate and leadership culture, marketing and corporate communications.

SHORT CUTS design + communication

Since 1995, the SHORT CUTS agency has supported companies in developing their corporate identity in the areas of corporate design, corporate communication and corporate culture. With around 40 employees today, we offer a very unique consulting approach and also implement it in design – online and offline.

For us, lived values are the heart of every brand and every corporate culture. For SHORT CUTS, design is a form of thinking – communication a form of mindset and values.

Martin Permantier: Keynote Speaker, Inspirer

Martin Permantier is in demand throughout Germany as a speaker and inspirer. He gives lectures at congresses and he and his team also hold workshops for large groups of several hundred people. He is also happy to coach, supervise and support management teams on their development journey.

Use the power of values


Values have an intuitive and emotional impact. They are therefore the ideal basis for the sustainable development of marketing and corporate culture. The values development method arose from our cooperation and collaboration with hundreds of companies. It enables us to take a holistic view of brands, products, target groups and corporate cultures holistically and make them fit for the future.

Our practice-proven and scientifically sound method is divided into six steps and strengthens your positioning both as a brand and as an employer.


We cover the key issues of digital transformation in workshops, seminars, lectures and keynotes. We will show you how to define mindsets and values and at the same time position your company more clearly in the market. This benefits your marketing and your corporate culture.

We offer public events at our premises in the Sarotti Höfen in Berlin as well as custom workshops and lectures at the location of your choice.

We love visitors!

The new book “MINDSET MATTERS”
E-book – 24.90€
Order now as an e-book >>

A short version of “MINDSET MATTERS” ist now available via bookboon
Order “Developing Your Mindset” now >>
(free download for members of bookboon, 8,99 € for everybody) 
“Mindset matters” in German:
ISBN 3800660636
34.90€ Hardcover, 29.99€ E-Book
Order now at Amazon >>

Order from VAHLEN Verlag >>

Download extract in German (3,8MB) >>