Discover the power of mindset and values

I will be happy to show you how you can use the the six mindset model specifically for your company. Keynotes, seminars and workshops are some of the ways to strengthen your leadership and corporate culture.
Value development allows you to clearly position yourself as a brand and employer. In the SHORT CUTS Academy we offer open seminars and workshops. In our blog we highlight all these topics in their different facets.

I look forward to the exchange with you and your visit to the Sarotti Courtyards!

Martin Permantier
Mehringdamm 55 (Sarotti-Höfe)
10961 Berlin-Kreuzberg

Phone: +49 30 253912-10

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For us, corporate identity includes
design, communication and culture.

We offer support for all three areas
for their further development.

Blog on Mindset & Value Development

Our blog went online after the publication of the book „smartTARGETING – communication of values for companies“ ) and offers inspiration and information about brands and corporate culture.
Guest authors and our team share their expertise there, and the blog thrives on an exchange on all New Work topics. It combines exciting articles on employer branding, corporate and leadership culture, marketing and corporate communications.

SHORT CUTS design + communication

Since 1995, the SHORT CUTS agency has supported companies in developing their corporate identity in the areas of corporate design, corporate communication and corporate culture. With around 40 employees today, we offer a very unique consulting approach and also implement it in design – online and offline.

For us, lived values are the heart of every brand and every corporate culture. For SHORT CUTS, design is a form of thinking – communication a form of mindset and values.

Martin Permantier: Keynote Speaker, Inspirator

Throughout Germany, Martin Permantier is always on the road as a speaker and inspiration. Sometimes he gives lectures at congresses and sometimes he and his team hold workshops for large groups of several hundred people. He is also happy to coach and supervise management teams along their development path.

Use the power of values

Values have an intuitive and emotional effect. They are therefore the ideal basis for the sustainable development of marketing and corporate culture. The method of value development has emerged from our cooperation with several hundred companies. With this approach, we can view brands, products, target groups and corporate cultures holistically and develop them for the future.

Our practice-proven and scientifically sound method is divided into six steps and strengthens your positioning as a brand and at the same time as an employer.


We prepared for your practice central topics of digital transformation in workshops, seminars, lectures and keynotes. We will show you how to define mindsets and values and at the same time position your company more clearly in the market. This benefits your marketing and your corporate culture.

We offer you open events at our premises in the Sarotti courtyards in Berlin and workshops and lectures tailored to your needs at the location of your choice.

We love visitors!

The new book “MINDSET MATTERS”
E-Book – 24,90€
Order now as an E-Book >>
“Mindset matters” in German:
ISBN 3800660636
34.90€ Hardcover, 29.99€ E-Book
Order now at Amazon >>

Order from VAHLEN Verlag >>

Download extract in German (3,8MB) >>